Once upon a time there were two mules. One carried sugar and the other carried sponges. When they reached the river, they noticed that the bridge was blocked. 

The sugar-carrying mule came forward and swam across the river, arriving on the other side, safe and feeling light and proud of its achievement. 
Then, she enthusiastically screams at the partner mule: _You can come! It is safe?

The mule carrying sponges cringes across the river, frightened. Something tells it that it is better not to cross. 

The sugar mule insists: _ Don't be afraid. This is just a limiting belief. Mules can swim and you are a mule. I'm waiting for you here on the other side. Trust me!

The second mule, convinced that its intuition does not make sense, dives into the river and feels increasingly heavier, until it can no longer keep the head out of the water and drowns. 

The coach's experience, no matter how valuable it is, may not serve the client. 
After all, nobody knows what the other carries on their back. 

The coaching conversation is a judgment-free conversation.